Carefully selected products from top companies.

From finding the right policy to the right company, we’re here to help you with buying life insurance that meets your family’s needs.

Carefully selected products from top companies.

From finding the right policy to the right company, we’re here to help you with buying life insurance that meets your family’s needs.

You've got options

Life may change, but the need to protect your family doesn’t. Explore term, permanent, and final expense plans to find the best type of life insurance policy for your family, now and in the future

A dad holding his baby

Term Life Insurance

This affordable life insurance policy provides financial protection for a specific time period.

Two parents and their two kids making breakfast

Permanent Life Insurance

Permanent insurance offers lifelong protection and an opportunity to build cash value over time.

An elderly couple looking at laptop

Final Expense Insurance

After a loss, final expense insurance can cover more than just end-of-life expenses.

Benefits of term life vs. whole life

Term Life Whole Life
Length of Coverage Choose the term that works for you (10, 15, 20, 30 years) Lasts your lifetime—as long as you continue your payments
Premiums Typically, the most affordable life insurance More expensive than term for same coverage amount
Medical Exam Options to waive exam Typically required
Cash Value None Policy may build cash value on a tax-deferred basis

Life Insurance Riders

Your life insurance needs are as individual as you are. That’s why we work with providers to give you the options you need to customize your plan. Life insurance riders are optional features that you can add on to your policy. Riders allow you to adapt your coverage to fit your needs, whether you need extra support for a chronic illness or want to add insurance for a minor. Once you’ve bought a rider, it will remain active for as long as your policy does.

Accidental Death Benefit

An accidental death benefit offers your family a payout if you die in an accident, such as a car crash or workplace incident. They can use the payment as extra income for everyday expenses, end-of-life costs, debt, or anything else they need. Some insurance types also cover non-fatal, severe injuries like limb loss, paralysis, or comas.

Buying Life Insurance with eFinancial

We’re committed to helping individuals, couples, and families like you find the best life insurance to meet your needs. We want to support you from application to approval and beyond, so you can get covered as quickly as possible, no matter the life insurance type. With eFinancial, you’ll get:

  • Convenient shopping: Shop and compare life insurance quotes online in less than a minute, or give one of our agents a call to help get you started.
  • Expert support: Our team is ready to provide personalized guidance and walk you through your policy options and features.
  • Top-rated products: With affordable life insurance policies from more than 20 top providers, it’s easy to find the one that works for you and your family.

Term vs. whole life insurance

Wondering about the term vs. whole life insurance pros and cons? While term life insurance and whole life insurance both often come with a tax-free cash payment to help protect your family financially, they each offer different advantages for different coverage needs. If you’re weighing the pros and cons of term life insurance and whole life insurance, here’s a closer look at how each option works.

What companies provide life insurance quotes for eFinancial?

We’re proud to work with top-rated providers like Fidelity Life, Protective, Mutual of Omaha, Corebridge, Prudential, and Transamerica. Each of these companies meets our high standards for financial strength, quality, and exceptional customer support. Click a logo below for more information.

You’ve Got Questions. We’ve Got Answers.

What is life insurance?

Life insurance is a type of insurance policy that protects your loved ones financially if something happens to you. If you pass away while your life insurance policy is in effect, your beneficiary will get a cash payment that’s typically tax-free and comes with no strings attached. They can use those funds to pay for day-to-day living expenses, a mortgage, college loans, your final expenses, or any other financial needs.

You can choose from either term life insurance, an affordable type of life insurance that you can buy for a set period of time, or permanent life insurance, which provides lifelong coverage as long as you pay your premiums. Consider comparing life insurance quotes online to better understand what fits your budget and needs.

Ask yourself: Does anyone depend on you for their financial well-being? If so, you likely need the peace of mind that life insurance provides. It’s smart to get covered if:
  • Someone depends on your income
  • You have young kids (even if you’re a stay-at-home parent)
  • You have outstanding debt, like a mortgage payment, car lien, student loans, or medical bills that health insurance or Medicare supplemental plans don’t cover
  • You want a way to leave a lasting legacy for your family
  • You want to get a head start on your estate planning

Buying life insurance can help you meet these needs and stay prepared for what the future brings. eFinancial is here to help you get started.

Wondering if you can afford life insurance coverage? The peace of mind that life insurance provides is priceless, and it often costs less than you think. In fact, a recent study found that most people think the cost of life insurance is three times higher than it actually is. A $250,000 term life policy for a healthy 30-year-old woman can start as low as $15 a month with eFinancial.

Some factors that affect the cost of life insurance include:

  • The type of policy you choose, along with the coverage length and amount. Typically, term insurance is the most affordable type of coverage, with flexible premiums based on your coverage length and amount.
  • Your age. Life insurance rates go up as you get older, so think about locking in lower rates now.
  • Your overall health. Life insurance companies look at your family and health history to determine policy cost.
  • Smoker status. If you smoke cigarettes or cigars, chew tobacco, or vape, now is a great time to quit. Nicotine use can directly affect your premium rates.
  • Your gender. Typically, men tend to pay more than women.
  • Your hobbies. Life insurance companies evaluate the types of hobbies and activities you do that could affect your rate, like skydiving, scuba diving, or flying a private plane.
  • Shop and research plans by comparing quotes online or with one of our dedicated insurance agents. We can help you navigate the differences between options like term and whole life insurance, and answer any other questions you may have.
  • Select and apply for a policy that fits your and your family’s needs. You can get same-day coverage through eFinancial, in many cases.
  • Buy and pay for your policy either in monthly or annual installments. Review your policy regularly to make sure it still fits your needs.
  • Claim peace of mind and financial security for your loved ones. If you die while your policy is active, your loved ones can get a tax-free cash payout.

Learn more about the life insurance buying process here.

At eFinancial, we work hard to make sure you get an accurate online life insurance quote.

We believe in personalizing your entire life insurance experience, which means we’ll go beyond the basics. Of course, keep in mind that an online quote is only a starting point. Our online guide can estimate your life insurance rates, but our licensed agents will work closely with you by phone to further customize your quote around your exact needs.

Not necessarily. The law states that the price of any insurance policy is the same whether you buy from the life insurance company itself, an agent, or a broker. That means you’ll find the same rates shopping directly with a life insurance company or shopping with eFinancial, while also enjoying the convenience and guidance our agents can provide. At eFinancial, our team can help you compare and purchase term life insurancepermanent life insurance, and final expense insurance from top-rated companies. Our goal is to make buying life insurance easier, faster, and more affordable, so you can protect your family with confidence.

A medical exam may be required to see if you qualify for the policy you want and to determine the rate you will pay. This exam is about 20-30 minutes long and performed by a certified paramed. The paramed will record your blood pressure, pulse, height, and weight and record answers to questions about your medical history. Depending on the health information you give in your application, you may also need to provide blood and urine samples and take other tests. The exam is done at a location of your choice and performed at no cost to you. Learn more about medical exams.

Get your quote online, or talk to one of our agents at 888-616-1655

  • $41 billion in life insurance in force*
  • A.M Best Rating for Financial Strength: A- (Excellent)
  • Founded in 1896
  • Offers term, permanent, accidental death benefit, and final expense products
  • Recognized by Forbes as one of America’s Best Insurance Companies two years in a row.
America's Best Insurance Companies | Forbes 2025

*As of December 31, 2023
Fidelity Life Association, a Legal Reserve Life Insurance Company 1350 E Touhy Ave., Des Plaines, IL 60018

Fideltiy Life products are not available in New York or Wyoming

  • $1 trillion in life insurance in force*
  • A.M. Best Financial Strength Rating: A+ (Superior)
  • Founded 1907
  • Offers term, whole, and universal life products

*As of December 2023
Protective Life Insurance Company of New York: 2801 Highway 289, South; Birmingham, AL 35223

  • More than 22 million covered lives*
  • A.M. Best Financial Strength Rating: A+ (Superior)
  • Founded in 1909
  • Offers term, permanent, and accidental death benefit products

*As of December 2023
Companion Life Insurance Company: 425 Broadhollow Road, 2nd Floor; Melville, NY 11747

Corebridge Financial
  • 4.1 million life insurance policies in force*
  • A.M. Best Financial Strength Rating: A (Excellent)1**
  • Founded 1919
  • Offerings include term, universal, and whole life products

*As of June 30, 2024
**U.S. life insurance companies include American General Life Insurance Company (AGL), Houston, TX, The United States Life Insurance Company in the City of New York (US Life) and The Variable Annuity Life Insurance Company (VALIC), Houston, TX. 1 Outlook: Stable

  • $4 trillion in life insurance in force worldwide*
  • A.M. Best Financial Strength Rating: A+ (Superior)
  • Founded 1875
  • Offers term, universal, indexed universal, variable universal life products

*As of December 31, 2023
The Prudential Insurance Company of America: 751 Broad Street; Newark, NJ 07102

  • 12.1 million life insurance policies in force*
  • A.M Best Rating for Financial Strength: A (Excellent)
  • Founded 1928
  • Offers term, whole, universal, and final expense products

*As of December 2023
Transamerica Financial Life Insurance Company: 440 Mamaroneck Ave.; Harrison, NY 10528